To be ahead on the marketing curve here we present to you some tips and tricks that will help you boost in your Facebook marketing. This is mainly divided into 3 major categories depending on one’s goal for using Facebook-
- Tips for one’s Facebook Business Page.
- Tips on News Feed Visibility.
- Tips for advertisement on Facebook.
Tips for One’s Facebook business page-
- A business page is advised at place of personal profile.
A business page is must to be created for representing your brand. These pages look like personal profiles but contains unique tools for businesses, brands and organisations. Your followers can like your page along with collecting updates from your news feeds section which they can not do in a personal profile.
This will not just provide potential to your business through Facebook as well as using personal profile for advertisement is also against Facebook’s terms of service. After creating a business profile, you need to upgrade this to business page for proper marketing.
- Claiming your page’s vanity URL.
Once you have created your Facebook business page, a random URL is assigned to your Facebook business page. To make page this page easy to share and easily accessible you need to create a recognizable vanity URL.
- Addition of a great cover photo.
Facebook’s page design lets you feature a cover photo at the top of your page. While following Facebook’s page guidelines you need to set a proper cover photo that will attract users and that creates interest in the users to explore your page and learn more.
- A recognizable profile pictures.
Pick an easily recognizable profile picture for your page such as company logo, or a headshot photo of yourself if you are a solopreneur. For getting easily found and liked in Facebook search your photo must be easily recognizable. You profile picture is figured at the top of your Business page and is also the thumbnail image that gets on your Facebook page updates.
Required dimensions are 180 pixels by 180 pixels for the profile picture of the business page.
- Optimize your “about” section.
One first looks for the about section while they visit to your Facebook business page. A preview is present at the left corner below your profile picture and one can easily access the about section by clicking on the “About” icon there.
Be sure to present your about very briefly and effectively so that whenever a visitor visits your page and read that section, he/she got a proper idea of what the page is about and what are its content. The preview on left top corner is copied from the about you present in the about section that’s why it is advised to properly present the about section.
- Choose a call-to-action button.
In December 2014 Facebook added a very handy feature. This option is placed for a simple call-to-action button at the top of your Facebook page.
Here are seven pre-made button options (sign up, shop now, contact us, book now, use app, watch videos and play games) and link it to any website for enhancing your business goals.
Tips on News Feed Visibility.
- Prioritize quality over quantity.
At the end of the day, how much you are being searched on Facebook totally depends upon the quality of the posts. These algorithms are meant to filter out the poor quality of posts so that the highest quality stuff.
Be selective about what you are publishing and how visible your posts are in people’s news feeds. Enhance your Facebook posts by spending more time in crafting them, and less time in crafting a greater number of posts.
- Post your best blog content.
Driving social media approach by using contents are very effective for businesses. It’s a marketer’s job to craft and post contents that are in accordance with the audience interest. So for more approach by the audience you should start populating your page with your best handpicked contents.
- Meta descriptions should be complete for the posts.
The brief description that are pulled of when you post a link on Facebook are pulled from page’s meta description. This refers to HTML attribute that explains the contents of a given web page. This is a short description that preview what the page is about.
- Make your images are properly formatted.
Don’t just post images. To provide your users the best experience possible you need to optimize images for Facebook so that they are of the right sizes and dimensions.
Below are some of the most common sizes that are preferred-
- Cover photo must be of 851 px wide by 315 px tall.
- Profile image must be of 180 px wide by 180 px tall.
- Highlighted image must be of 1200 px wide by 717 px tall.
- Shared image must be of 1200 px wide by 630 px tall.
Tips for Advertising on Facebook.
- Choose a proper advertising tool.
Two different tools are available for creating a paid ad by Facebook. These two tools are Ads manager and the Power Editor. The Power Editor is usually best for larger advertisers who want a more precise control over many of their campaigns. If this doesn’t work well then Ads manager helps efficiently.
- Use audience interest to learn about your audience.
Those Ads which are of high quality, relevant and fits seamlessly in the user’s environment are referred as best Facebook Ads. Try to learn more about your audience by focusing on their interest with the help of Audience insights. This tool will help to target your Ads more effectively to the audience and learn more about them.
With the proper use of these tricks and tips you can perfectly design your Facebook business page and enhance it as for your business demands.