This article will be helpful for those who are keen to pursue their career in digital marketing. One should go through this article before taking any decision of admission in any training institute.
Why you should think before choosing a digital marketing course and training institute?
One always wonders why to take a headache while choosing an appropriate digital marketing course and a relevant training institute.
Here are some valid reasons that will clear out your doubt about the above asked question.
Evolution in Digital Marketing Industry.
Since it is a newly introduced but a vast and wide expanding industry across the world as well as in India. As reach of internet is going vast as time goes on. All the advertising and marketing companies are migrating from traditional way of advertisement to this new way.
Large number of Digital Marketing Institutes to choose from.
Because of the vast expansion of the digital marketing industry in a sudden span of time the mushrooming of several institutes has taken place.
Usually many of these industries are not very much capable to teach their students but they are still going on because this has a vast business scope.
Hence it is a must to choose an institute that is well reputed and offers certification of course along with a job upon completion.
Cracking a deal of best course from a best institute at the best price-
Two aspects are under the proper choice of digital marketing-
- Finding the right course
- Finding the right institute.
How to choose the most Appropriate Digital Marketing course?
Here are some steps that will help you to choose the right course for you.
1. Define your objectives and requirements for this course.
- Justify yourself why you want to do this DM course?
- Ask various questions to yourself such as,
- Why you want to do this?
- Do you want to be a professional in the course?
- Several such questions are to be answered before going to decide on a course.
2. A combined course with all the modules and up-to date syllabus.
Once you are clear with your own objective on selecting the course you should now focus on a comprehensive course that comes up with all the modules and up-to date syllabus.
Also, the course should involve all the major aspects of digital marketing such as blogging, social media, etc.
3. Duration of course along with the kind of projects and assignments that would be provided.
As we all know, exams and routine test are very vital in a course as these checks and look out at the knowledge one is gaining in that course. If one chooses a course that do not include any tests or exams, then the course is of no use.
Secondly, live projects are a must to be included in the course as practical knowledge are more effective than the theoretical knowledge.
A 3- or 4-month duration is long enough for a course.
4. Choosing between a generic course or specification in a particular area.
If you are serious about what you are going to learn and want to use your knowledge further for future than you must look for a specification.
A generic course will give you knowledge and overall idea of course but specification will help you learn the keys and faults of the course.
Similarly, if you want to pursue your career as job in DM than you should go for SEO or social media.
5. Fees structure.
In most of the cases aspirants end up with paying more than what they learnt. Most of these institutes are highly charging and are providing the less benefits than what is worth.
But one should take in account all the aspects and then only should get admitted in the institute. One should do a complete fee breakdown analysis before taking admission. He/she should primarily compare all the institutes in area for the best deal and course.
6. Premium tools and freebies.
These are like the extra perks provided. This plays a vital role in the selection of course.
Some of these are-
- For practising purpose, a self-hosted website or WordPress blog are provided.
- Premium WordPress themes along with plugins are provided.
- Like Ahrefs several keyword research tools.
- Tools like that for social media marketing and management.
How to find an appropriate Digital Marketing training institute
1. Get an inquiry from friends, relatives and colleagues.
Start asking your friends and colleagues for their known institutes. Or you can ask those friends or others that had previously done a digital marketing course.
Gather all required information about the course from them including faculty, teaching style, fees, and the support that they get after compilation of the course.
2. Search online for the details of the institute and read the reviews.
If you are still not satisfied then go online and search for the respective institute. Check the institute’s background and read the reviews too. Learn what those students who had completed the course comment about the following institute.
3. Checkout the infra and faculty of the institute.
Once you have shortlisted the names of institutes you want to visit for confirmation make in mind several questions you want answers for.
These questions should be related to the teaching staff, teaching pattern, teaching environment any many more that can affect you while in the course.
4. Training approach- practical or theoretical.
As digital marketing is a mix of 90% practical and 10% theory, you should go for an institute that provides a good and vast practical knowledge than others.
If no practical classes are provided along with theory classes then this will lead you to vain and such teaching is not so far helpful.
5. Check the authentication of institute and certification of the course.
This is very important as certification is the only thing that proves your knowledge in the field or job scenario. What certification the institute is providing should be cross checked once. Whether the certification is authenticated or not this should also be checked. What is the weightage of the certification in the job market, this question should also get answered?
6. Placement assistance and internship with a reputed company.
The institute must assist their applicants with a proper training or intern program with a reputed company. This course must ensure that the applicant should get a properly paid job after completing the course.
The institute may help you to find an internship in case you are not able to find a job after the course.
So, one should be aware of all these aspects before choosing a digital marketing course or institute.