You have a great idea for starting a small business that you believe will succeed. Or you have started your own small business and are struggling to grow. Both scenarios are associated with many challenges. In the end, nine out of ten (90%) small start-ups fail. However, with the help of some growth hacking tips, you can make sure your business is one of the 10% that works. Starting and running a new small business can seem like a big challenge. However, when you follow industry trends and take advantage of growth tips, your chances of survival are much higher.
You Want to Grow Your Business ?
How to grow your small business effectively. Here are some key tips and techniques for pioneering growth for 2019. If you use it, you are more likely to outperform your competition.
1. Automate as much as possible
One of the most important steps you can take to ensure that your small business maintains a high level of productivity is the adoption of software that automates manual and time-consuming processes. This is one of the most important techniques for hacking best practices.
Evaluate your needs and decide which type of software will benefit your business. Now you can get universal CRM, which includes sales, marketing and support automation, on the same platform. In addition, you can integrate many other applications – with built-in plug-ins, so you can do almost all work related tasks on the same system. Small companies are increasingly choosing this option because they save time, increase collaboration, and reduce technology costs.
2. Don’t be afraid to invest a lot
Only in rare cases can a start-up be successful without significant investment from the start. That being said, you have to spend money to get money. Start-ups require working capital for various reasons:
- Invest in technology
- Carry out advertising campaigns on social media
- Set the top talent
- Get company agreements and other legal documents
- Get an office or business if you plan to have a physical location
- And many more
A recent American Bank survey published by Visual Capitalist shows that 82% of small businesses and start-ups fail due to poor cash flow management.
It pays to lend a small business to ensure you have enough capital to get rid of cash flow constraints. Or, if you can fool investors into funding your efforts, that’s even better.
3. Train the software staff you use
When you invest in technology to automate tasks and streamline operations, you need to educate your staff on how to use them effectively and efficiently. Most high-quality software solutions provide free boarding and training during placement. This ensures that your team fully understands the use of your new system and is ready to get the most out of their abilities.
4. Follow the buyer’s commitment and intention
With CRM solutions and marketing automation available, you can track prospect and prospect involvement. This behavior includes the sites they visit, the content they browse or download, the online events they visit, the emails they open, and so on.
The more commitment they show, the more income they generate, because the greater commitment equals the higher tendency to buy.
5. Focus on content marketing
Content marketing is the practice of creating useful and relevant content that solves common problems facing your target market. This type of content is not intended to sell your product. It’s more about establishing you as an authority in your area.
After potential users find that your content solves their problem, they will continue to return to it and you will include it. The more they commit, the closer they are to the customer.
6. Create a killer online platform like a blog.
Yes, blogs are part of content marketing. But it needs to be mentioned, here because of its importance. Blog regularly and focus your article on topics that solve your readers’ most common problems. Make sure you post your blog post on your social media channels to get more attention.
And always remember to attach a subscription form to your blog so that new readers can register to receive your blog post by email every time you post a new post. This not only expands your readers, but is also a great lead generation tactic.
7. Give priority to customer experience and customer satisfaction
Customer experience quickly goes beyond product and price as key factors in consumer decision making. People are increasingly willing to spend more on a product if the customer experience they receive is world class. Customer experience is a broad and different topic that is too broad to be treated here. So read this article to learn more about the importance of the customer experience.
8. Invest in the best talent to grow
When you start a new business, this is not the time to take care of the people you hire to manage and grow your start-up. You get what you pay for. Your goal is to grow and you cannot do it if you employ inexperienced workers after graduation.
Instead, take the time to identify and recruit the best talents who can take control and guide your business. Customer experience, the high quality of their products and the experience and knowledge they carry are worth the investment – and will pay off in the future.
9. Employee satisfaction in focus
Satisfied employees work harder, care more about the success of your business, and create a better customer experience.
That is why it is very important for you to do everything you can to ensure the happiness and inspiration of your employees. If not, employee turnover becomes a major problem and has the potential to cause your business to fail.
10. Dive into social media first
Millennial is currently the largest consumer demographic in the United States. And where do most of them get their information from? From social media! Social media activities are one of the most important tips for small businesses and beginners. Here are some tips to help you make your social media activities successful:
- Join a social media group and share information that is useful to improve your reputation
- Ask questions in your business posts to reach your target audience
- Always share your inbound marketing content on social media channels
- Include a call to action in your social media post
- Use social hearing aids
- Do social media contests
This is a short list. Learn more about this topic in our Best Practices article on Social Media Engagement.
11. Show targeted ads on social media
Through targeted social media advertising, your brand can be placed in front of new directions based on the segmentation criteria you choose. If you want your ad to appear only for construction work in Minnesota, you can specify this.
Facebook is probably the best place to run social media ads. This is the cheapest option and allows very specific targeting. This makes it one of our most popular hacking growth tips.
12. Perform mandatory cell phone optimization
As noted above, the millennium has become the largest consumer demographic in the United States. And they use mobile devices all day long. In fact, most users now use mobile devices every day, regardless of their age.
If your website or marketing email doesn’t work well on one mobile device, the others will turn it off and you will lose attention. Make sure everything you display digitally to the public is optimized for mobile devices and does not require excessive zooming or panning.
13. Connect with industry influence
Factors that influence in the industry are the factors in your industry that are seen by users as authorities in your area. They have a big impact on social media. If you can build relationships with them, you have the potential to increase content and brand awareness exponentially.
If you see influencers, you can share blog posts, host webinars, and use various additional tactics to advance your brand. There are many tactics for building relationships with influencers. Read these tips for influencer marketing.
14. Produce and maintain trademark lawyers
Brand representatives are customers, employees or other people who are willing to share their brand with their friends and relatives. They do it for free, that’s good. In addition, people trust brand recommendations from friends and family more than traditional forms of brand advertising.
Creating and processing a trademark lawyer gives your business many benefits and helps you grow. This makes it one of our best growth hacking tips. If you are not sure how to dress and care for them, read this article and learn how to create a trademark lawyer.
15. Measure your results continuously
Measuring your efforts is one of the main tips for hacker growth, especially if you are in the early stages of creating a business. CRM and marketing automation software gives you access to rich CRM reports and metrics to help you make decisions. You can monitor your sales, make sales estimates, measure the performance of your marketing campaigns, and more.
Every small business needs to make data-based decisions to grow sustainably. The metrics and analytics provided by this software solution provide the information and numbers needed to make better decisions about developing your business.
Starting a start-up or trying to start a new small business is a challenge. There are many risks. However, it is not impossible to be a part of 10% successful start-ups. If you follow the tips for growth hack described above, you are far more prepared to succeed than those who don’t. And maybe it’s safe to say that most start-ups and small businesses don’t follow all of these tips. Take advantage of these best practices, stand out from the competition and position yourself as a company that is ready to overcome the initial storm of small business growth.
Do you have tips for growth hacks that work for you? Share with us in the comments below. And good luck developing your business!