What is Bounce Rate in SEO and How to Reduce It ?

Bounce rates can be one of the more mysterious indicators of measuring digital marketing efforts. Usually analysed to give an idea of ​​what the overall user experience of the site is.

Google Defines Bounce Rate as:

“Percentage of visits to pages (i.e. visits when someone left your site from the home page).”

In essence, this means that visitors who “bounce” the page have left the page and site after only showing one page.

Although this definition is quite simple, the underlying reasons for a rebound can sometimes be more complex.

Sometimes, a high bounce rate indicates that a bad user experience.

In other cases, however, a high dropout rate can be a sign of a positive user experience.

We listed some useful tips to decrease the bounce rate. 

1. Record the Page Load Time

If the user has to wait too long (and more than three seconds) to load the page, it will result in a very bad user experience.

Page content doesn’t matter if visitors can’t see it right away.

Page load time is even more important for mobile devices, because users tend to be frustrated by slow loading and unloading times.

2. Facilitate a Search on the Website

Many websites still fail to add search functionality to the site.

If users are looking for something they don’t immediately see on the page, this is a very useful tool that they can look for rather than actually leaving the page or site.

3. Easy Navigation

Navigation must be easy and uncomplicated for visitors.

When users reach the website, it must be clear where the content is.

If it is not simplified and clearly stated in intuitive navigation, they will most likely bounce off the site.

4. Focus on Good Design

A good website design is intuitive and strengthens user confidence.

Visitors will not spend a lot of time on sites that are difficult to navigate or hard to believe.

Provide a visitor experience that is not complicated. Start with a great design that is not only aesthetically pleasing, but also functional, intuitive, and easy to navigate.

5. First, save Your Mobile Device

Mobile users have even less patience than desktop users. Websites must have attractive designs to provide a solid user experience for mobile users.

6. Remember Legibility

Website content must be formatted clearly and effectively. This is important for usability because no website visitor wants to see a lot of disorganized text.

In this case, users usually miss important content. 

However, if this content is formatted in smaller blocks, including bullets or the same image or video content, users can process that content much more easily and are more likely to be read as a whole.

7. Short Paragraphs

One of the main reasons a website’s general readability is content length.

Place content in a short and easy to understand section so that your visitors can quickly read the content they are looking for.

8. Use Various Types of Content

Another focus when reading websites is to create various forms of content for users, not just text.

Video content is very interesting and easy to capture, more than just copying.

High-quality images can also help attract the attention of visitors to your website and potentially reduce the bounce rate.

9. Relevant Keywords

Use relevant keywords that apply to the site.

If a website ranks high for a keyword, but the site does not contain content for that keyword, users will quickly jump out of the site.

It is very likely that they will be disappointed and misled by their experience, which can reduce self-confidence.

10. Relevant Audience

Like relevant keywords, relevant content must be used throughout the site and the right users must be handled.

Identify the main audience of the website and create niche content around that audience.

Targeting should not be too broad, because it is more likely to attract users who are not looking for what your site has to offer.

By agreeing and focusing on a specific group of users, you can ensure that you find people who want to find out what your site has to offer.

These users are more dedicated and willing to spend time researching your site

11. Optimize Your Traffic and Content First

Before you optimize your blog to reduce bounce rates, you must first optimize your traffic and content. Here’s the problem: The traffic that you direct to your blog must be interested in what you have to offer. So, if your WordPress blog and traffic efforts attract the interest of people who are interested in Drupal or Joomla, no matter how many tips you follow, the drop-out rate will not go down a little because your traffic takes care of it.

One super easy change you can make is to optimize all your titles (for blog posts and pages). For example, we originally had the following title for this blog post:

However, this is widespread with respect to our blog audience. Why? Because our traffic and viewers are people and businesses who are interested in WordPress. We also share certain WordPress tips. That’s why we slightly changed the name of the title to:

What is its function? This helps improve the quality of Google traffic (SERP). People who search will find that this is a level of demolition for WordPress users, not for anyone. This can reduce the total number of visits but increase the quality of traffic. This in turn reduces the dropout rate. Simple changes, such as those made in your content, can have an extraordinary ripple effect.

Another great traffic optimization was found in Google Analytics where the source of traffic has attracted active visitors (the lowest bounce rate and the highest number of page views and average visit time) and then made use of this information. Visit these sources and let them share your content or collaborate on an article. In other words, get the data you already have.

12. Limit Annoying Advertisements

In addition to avoiding pop-ups, annoying advertisements must also be avoided.

Static ads should only be stored on web pages so that the user’s attention is not directed in various directions, increasing the likelihood that they will not focus on the area they want.

13. Convincing Calls to Action

The CTA must be clearly visible on the website.

Users should be able to find this within the first few seconds after entering the page.

CTA must also be persuasive to convince users to click on it. The deepest and darkest details are important for CTA. Color, font, literature, etc. What is used is an element that can make a big difference in the case of someone clicking.

14. Limit Broken Links

A large number of broken links will only result in a bad user experience, leaving website visitors dissatisfied and frustrated if they cannot find what they are looking for.

There are several ways to find broken links on websites, such as: Through Google Search Console or through websites like Screaming Frog.

15. Focus on Internal Communication Strategies

Concentrate on increasing the likelihood that users will remain on your site by using internal links to keep users there.

In this way, users can easily navigate the area of ​​the site they are looking for, and the overall user experience remains enjoyable.

16. Make Sure the Link in the New Tab Opens

When creating a reliable internal strategy for linking and linking to other pages on the site, keep in mind that this link is open in section.

This can increase the amount of time users spend on a website because several pages open at once.

17. Create a Useful 404 Page

Page 404 should not only return pages that did not find the message to the user.

It must also provide alternative options for users to navigate so as not to leave the site.

18. Blog Often

Continually creating new content that offers consumers a variety of topics to explore can help make people visit and stay on the site.

19. The Reliability of Advertising

Visitors are always looking for website reliability.

When visitors land on your website, they undergo a content survey and evaluate how reliable it looks.

To build trust and increase visitor confidence, you should include positive reviews for your site’s products and / or services.

Look at all the special seals and make sure the site is safe for users to trust the site. This reduces the chance of a rebound.

20. Use Google Analytics and other Tools

You can use different tools to track user interactions.

Google Analytics can track:

  • Time on the site.
  • Bounce rate.
  • Pages per session.
  • The most visited and least visited sites.
  • And much more.

Other tools, like HotJar, provide thermal mapping and visitor logging so you can see exactly what users are doing during the session.

Read More About Digital Marketing Strategy

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