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How to Become a Copywriter? | Writing Guide

What is writing and how to become a copywriter? So you want to be a copywriter. But you still face a big obstacle – you don’t know how to start writing. Then it’s another matter of experience. Isn’t that a big deal in terms of copywriters? Experience things like other jobs. However, this does not mean that you are stuck in a constant cycle where you are trying to find out something. The truth is that you can start as a copywriter without ever having experience.



Consider this post as a step-by-step guide to learning the basics of copywriting.

What is Copywriting writing?

What does a copywriter do?

Why do you have to study to become a copywriter?

How to build your writing skills?

Create a copywriting portfolio?

Working for freelance copywriting? 

Ready to become a copywriter?

What is writing?

If it’s new to freelance writing for the first time, it can be confusing. There are so many different types. From blogging to writing B2B to writing SEO, it’s easy enough to believe that it’s all the same. The reality is that there are small but important differences in each type of free writing. However, what you need to understand is that copywriting is basically more sales oriented than standard blogging.

This means the copy is convincing. It penetrates into emotions. And that is truly an art form.

Of course, a copywriter can say the best.

What is copywriting?

This is one reason why writing more text pays more, is closer to money. With the copy you write, you want to instruct people to buy the product or service. For example, if you write a sales page, your sales copy will cause people to click to buy.

Unlike blogging, copywriting can be a little more aggressive, specifically targeting people to buy something.

If this is nothing but blogging blog content, it’s more about educating people and moving them along the sales funnel. Most people don’t buy anything based on one blog post. But many people will buy a good copy.

What does a copywriter do?

Businesses publish content crap every day. They have blog posts, advertisements, sales pages, podcasts or TV and radio advertisements, emails, leaflets and social media posts. Copywriters often do all of this. They develop ways to create content that encourages people to take action.

Sometimes it’s quite clear on a long sales page. However, this is only one type of copywriting. It contains all of the above, and each of these types of copies, from Facebook posts to booklets, serves to make the reader do something.

Just as there are various types of freelance writing, there are also various types of texts. Here are some examples that you know about and deal directly with:

  • Sales page
  • Video sales script
  • E-mail
  • Social media advertising
  • Direct mail

But that’s not all a copywriter can do.

In fact, writing a convincing copy is also important in terms of:

  • landing page
  • About the pages
  • case study
  • White paper
  • lead magnet

Each of them must have certain aspects to achieve the sales indicated in the copy, and that is what the copywriter can do. So, if you see something like a long sales page and think that it’s the only thing you don’t want to do, then you know there are many ways for a copywriter to deal with it.

In addition, you should know that a good copywriter can make a big difference between a good sales campaign and a good one.

Why do you have to study to become a copywriter?

The answer is very simple.  Even if you do something as simple as writing Instagram text, the more convincing your content is, the better you will be in the long run.

And let’s strengthen that reservation, even if you don’t have a definite plan to become a copywriter (and we don’t have a few rebel members who want to learn to copy). If you learn a little text and learn how to convince with your words, it pays off in the long run.

You can apply these skills to anything you write, from emails to customers to blog posts and tweets. A better and more convincing writer is, the more opportunities you have for your career as a writer.

But in the case of copywriters, they can be reduced to money. So starting with an hourly rate of $ 25 to $ 35 per hour is not unreasonable. If you develop your skills and experience, you can shift that value to $ 50 to $ 75 per hour, then to $ 150 per hour and $ 500 per hour.

If you want to think about how to set your writing level, read this post. A great copywriter can have more work than he can handle. So look for a copywriter.

This is not much better in terms of lifestyle and career safety. Top copywriters can enter six digits in a limited schedule, choosing directly from the projects they want to work on.

Sounds like you are living a dream, right? So even if you start and have pretty good copywriter skills, you have a lot of potential. And the more work you invest in optimizing your copy and learning a little about the psychology of people and why they buy, the better you will be.

How to build your writing skills ?

Writing text is a very practical skill – you really have to practice to be really good. No matter what talent you think you have, you will never reach the highest level unless you spend a lot of time studying texts and texts. This makes it very easy for you to gain competitive advantage. If you want to be involved in copywriting, you practice as a copywriter – many people tend to give up.

The best copywriters mainly deal with two basic things: studying and writing copy. If that sounds in your alley, you’re in the right place, read on.

If you feel you can act as a copywriter without having time to write, consider rethinking your approach and priorities and find out if other writing methods are more suitable for you. When it comes to studying texts, there is a lot of information out there.

And that goes beyond the technical aspects, like how to write a sales page or how to make good headlines. This can be more in the way people think about psychological aspects. Many great copywriters start today with the basics and take quite a similar path.

Learn from great copywriters of all time

First, they will look like great writers. They are people like David Ogilvy, Joe Zacharman, Gary Halbert, Dan Kennedy, Robert Collier, Victor Schwab, and Eugene Schwartz.

All of these people wrote very famous advertisements that gave them lots of money (and the brand they worked for). But they also use the old-school copy approach and you can learn it when you are involved.

So take the time to learn from them and you will become the best in copy writing. 

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3 comments

  • Ranjeet
    September 18, 2019

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